COLUMBUS, Ohio (September 21, 2004) - Wal-Mart Stores, Bentonville, Ark., is "well on its way" to achieving its goal of controlling a 30% market share in every category in which it competes, according to a newly released study by Retail Forward, a management consulting and market research firm based here. A survey of Wal-Mart shoppers indicated Wal-Mart is attracting 30% or more of consumer dollars in several core categories, Retail Forward said, including small personal appliances, skin and hair care products, housewares, small kitchen appliances and toys. Several other categories are "inching their way toward the 30% mark." The study also said 50% of all U.S. primary household shoppers visit a Wal-Mart store monthly and 25% shop at a Wal-Mart supercenter weekly, compared with only 20% of shoppers who visited a SuperTarget store in the past six months who indicated they are weekly SuperTarget shoppers. The study also said two-thirds of Wal-Mart supercenter shoppers shop both sides of the store.
Posted by UFCW 227 at September 21, 2004 12:40 PM